Progressive web applications are on the rise, and for good reason. They offer a number of benefits that businesses can take advantage of in order to increase online sales. In this blog post, we'll discuss what progressive web applications are, some of the benefits they offer businesses, and how people are investing in them.
Could you imagine a world without smartphones? It seems almost impossible to think back to how life once was before we had these little devices in our pockets that give us access to the internet whenever we want it. And across the globe, web-enabled devices such as smartphones and tablets have evolved into essential tools for communication, information, and entertainment. In 2021, the number of mobile users stood at 4.32 billion, representing 90% of those now accessing the internet. And this figure keeps growing. Today, mobile internet traffic accounts for almost 55 percent of total web traffic, while in mobile-first markets such as Asia and Africa, mobile connections account for an even larger share of webpage views. Progressive web applications (PWAs) are a direct result of the rise and popularity of mobile search and how we now choose to consume content. ¹ Rather than design and develop a website and then a separate app that is only accessible to mobile users, PWA development is a wonderful fusion of both desktop and mobile use.
Unlike building a standard application that users can download to access your website in a more mobile-friendly way, PWA development can be published straight to the Play Store and App Store, and in most cases, you won't need to install PWA locally either. Plus, a progressive web application doesn't necessarily need a permanent internet connection, which means it can work offline too.³
Progressive web apps are still in their infancy, but they're already making waves in the business world. Here are six ways that your business can benefit from investing in progressive web app development:
Increased Engagement: Progressive web apps offer features that are normally only available in native apps, such as push notifications. This allows businesses to increase engagement with their users by sending them timely updates and reminders.
Improved User Experience: Progressive web apps are designed to be responsive, meaning they can adapt to any screen size. This makes browsing, interacting, and exploring easier than ever for users.
Increased Sales: Progressive web apps offer a number of features that can lead to increased sales for businesses, such as the ability to work offline and access to native app features. So if someone is shopping online while on the move, a drop in WIFI connection isn't going to have a negative impact on their overall shopping experience. And this helps build trust between buyers and brands.
Reduced Development Costs: Progressive web apps can be developed relatively quickly and easily, without the need for a separate native app. This can lead to significant savings on development costs.
Increased Reach: Progressive web apps can be published straight to the Play Store and App Store, without the need for a separate native app. This allows businesses to reach a wider audience with their products and services.
Improved Security: Progressive web apps are more secure than traditional websites, as they're designed to be served over a secure connection (HTTPS). This makes them less vulnerable to attacks from malware and other online threats. And this helps to convince mobile users that the checkout process will be secure and safe.
There are a number of reasons why progressive web apps are so effective at driving online sales. Firstly, they're designed to be responsive, meaning they can adapt to any screen size, which means there will be no 'barriers to sale' when it comes to the checkout process. Just check out Starbucks' PWA! The global coffee megastar has designed and built a user-friendly online ordering PWA that delivers a similar experience to their existing native app. With its ability to run offline, Starbucks PWA allows customers to explore their coffee menu, customize an order and add items to their cart without needing to be connected to the internet all the time. Once a connection is established, they can view location-specific pricing and place their food and beverage orders. According to the coffee chain, the PWA is 99.84% smaller than Starbucks' existing iOS app, and as a result, has doubled its number of web users. ⁵
At Dinirio, we specialize in React, PWA development, and optimizing the look and feel of existing web applications. Since many web-sites are now struggling to keep up with the growing demand for mobile-first traffic, our team can help transform your business through PWA solutions that help your business thrive online. If you’re interested in learning more about the power of PWA development, please feel free to contact our team today.