How to Use TikTok for E-Commerce in 2023

At Dinirio, we have explored TikTok as a possible channel to sell products and services, and here’s what we have learned!

TikTok took off in 2021 and reached over 500 million monthly active users. The social media platform exploded in popularity among young people and is expected to grow even more.

If you’re new to TikTok or would like to extend your e-commerce reach to TikTok, make sure to start here

1. Create a standout profile: First impressions are essential, so make sure your profile stands out and showcases your brand and identity. Use a visually appealing profile picture and write a catchy bio explaining what you're all about.
2. Use hashtags: Hashtags are essential to TikTok, so make sure to use relevant ones in your posts. This will help your content be discovered by users who are interested in your products.
3. Make creative videos: TikTok is all about creative and engaging content, so put effort into your videos. Show off your products fun and interestingly, and use music and effects to make your videos stand out. Eventually, reach out to influencers for some help.
4. Use shoppable links: TikTok allows you to add shoppable links to your bio, making it easy for users to purchase your products directly from your profile.
5. Collaborate with influencers: Influencers are a great way to reach a larger audience on TikTok. Consider partnering with influencers who align with your brand and have many followers.

Make sure to promote your TikTok channel on your other social media platforms and connect your account with Instagram, Facebook, and Twitter. This will give users a more comprehensive view of your brand and make it easier for them to find and purchase your products.

According to a survey by Akamai Technologies, 71% of TikTok users said they had purchased after seeing a product on the platform. This demonstrates the potential of TikTok as a marketing and sales channel for businesses. TikTok's unique format allows companies to showcase their products creatively and engagingly, which can be more effective than traditional forms of advertising or online shopping.

In addition to these tips, it's also essential to have a robust online presence outside of TikTok. This includes a professional website and social media accounts on platforms like Instagram and Facebook. This will give users a more comprehensive view of your brand and make it easier for them to find and purchase your products.

It is predicted that global e-commerce sales will reach $6.54 trillion by 2023, up from $3.9 trillion in 2019. With the rise of social media platforms like TikTok, it's clear that businesses will need to adapt and consider using platforms like TikTok to reach customers and drive sales.

At Dinirio, we have the expertise to help your business succeed on TikTok and other platforms. Get in touch to learn more about our various services, including development, design, consultancy, SEO, and technical support.